Founded in 2006, HiConversion is a disruptive, patented conversion rate optimization (CRO) solution that allows e-commerce retailers to convert a higher percentage of existing web traffic into online sales. Using statistical analysis and mathematical modeling, HiConversion allows e-tailers to quickly increase page conversion rates in real-time, and, as a result, increase revenues and decrease online marketing costs.
Investment Date: November 23, 2010; August 1, 2012; February 7, 2014
Type of Investment: Equity Financing
Board Representation: 2 Board Seats
Funding Need: LB Merchant has made three successive investments in HiConversion. Each round of funding has enabled the company to enhance its product offering and expand sales and marketing operations to support its rapid growth.